Alter Agents and Smartly Release New Research Showing 99% of Marketers Use AI, With Human Creativity and Oversight Key to Its Future

Study of 500 U.S. and U.K. marketers explores how AI is transforming their work, expanding creative possibilities and shaping the skills needed to succeed in the agentic AI era

PR Newswire Business Technology · 2026-10-27T12:43:00.000Z