Top party strategists may hate seeing one of their candidates gutted by a brutal ad. But they can still admire the hit. Why it matters: A record $11.6 billion has plastered political ads across screens of every size in the country during the 2026 midterms . Only a handful of those earned the grudging respect of operatives on both sides. ๐บ Zoom in: Multiple Republican strategists singled out the "brutal" series of ad
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